Graphic design portfolio ideas4/10/2024 ![]() While graphic and product designers have two distinct roles, the former play an integral role in the design process. UX is one piece of the larger product design process, which involves ideating and developing digital or physical products that solve a problem for the target audience. ![]() UX design teams often include visual or graphic designers who ensure the product’s visual elements enhance the overall UX and fit the company’s brand identity. These interfaces guide someone’s interactions with software, apps, websites, and even physical products like alarm clocks, refrigerators, and coffee makers. User experience (UX) design relies on technology, psychology, and user research to design interfaces that are intuitive, efficient, and enjoyable to use. By including brand identity projects in your portfolio, you demonstrate your ability to create a cohesive and memorable brand image across all elements. ![]() Graphic designers are the minds behind logo creation, lettering, font selection, and every other visual aspect of a company’s brand kit. Iconography - Designers use iconography (the art of creating icons) to communicate meaning through images, like a button representing a shopping cart to guide users to their pending purchases.Typography - The art of creating and arranging text, including choosing font pairs and styles that are visually appealing and match the brand’s identity.Color - Designers use color psychology and color theory to develop color palettes that speak to a brand’s personality.Here are some graphic design projects most commonly featured in portfolios: Brand identityĬreating a brand identity involves using design elements to craft a unique visual identity that tells a brand’s story and sets it apart from competitors. The more variety your portfolio includes, the easier it is for potential clients to get a feel for your aesthetic, skill level, and process. For this medium, that means anything from business cards to book covers to the visual aspects of web design. Like any art, graphic design encompasses projects of all shapes and sizes. Popular types of projects to include in a graphic design portfolio No matter what stage you’re at in your career, exploring new graphic design project ideas will get the creative juices flowing and help refine - and show off - your skills. There’s no need to wait until a client commissions new work to build or revamp a portfolio. And even seasoned designers may get the itch to take on new projects that demonstrate a bit more range. Think about it - reading “designed coffee shop logo” as a line item on a resume is much less impressive than seeing the logo in full color.īut if you’re new to graphic design and don’t have much professional experience under your belt, you might not have much work to showcase in your portfolio. For graphic designers, that means putting together a strong portfolio that showcases your best work.
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